Ross Group and AAA Allied Group Partner on MRM Solution
Ross Group and AAA Allied Group announced today in Cincinnati, Ohio that they have entered into a partnership to define and develop an Auto Club Member Relationship Management System (MRM) and intelligent front-end application called TouchPoints. As an integral part of the MEMBERzPlus Collaboration Suite, TouchPoints is being developed for use by other AAA Auto Club as a solution in meeting the Association's MRM strategic initiative.
"We are very excited to continue in our partnership with Ross Group in developing this strategic MRM application", said Greg Waddel, Executive VP for AAA Allied Group. "Ross Group understands our business and the complexity of AAA and shares the desire to use technology to improve every facet of our members' AAA experience."
AAA's vision to provide a wide array of products and services that exceed club members' needs, along with exceptional customer service, is increasingly dependent upon MRM competencies. Customer intelligence and marketing analytics can be used to define more effective marketing campaigns, resulting in higher club revenue and greater member satisfaction and retention. TouchPoints will aid AAA Clubs in attaining the promise of MRM by placing club defined business intelligence in the hands of customer service personnel at critical sales and service opportunities. TouchPoints ensures each customer's "touch" is effective in achieving the club's sales and service objectives.
"AAA Allied Group is a great partner to work with", says Rob Courtney, VP for AAA Solutions for Ross Group. "They are forward and very strategic thinkers, and they are committed to providing the best products and services for their members, and this product is all about helping them do a better job of servicing their members".