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Membership Relationship Management (MRM) Initiative
Ross Group Inc (RGI) continues the membership relationship management (MRM) system initiative with the continued development and testing of TouchPoints™ . TouchPoints™ is the solution developed with experienced AAA professionals from AAA Southern New England, AAA Allied Group and AAA National. TouchPoints™ enables AAA clubs to place true business intelligence at the point of the member contact. Knowledge about the member coupled with scripted cross sells allow clubs to maximize the opportunity presented with each member contact (“touch”). TouchPoints™ is targeted for a first quarter 2007 delivery to AAA SNE and AAA AGI.