Leverage your Association Management Software to Increase and Drive Membership
Is your association effectively partnering Technology with Marketing?
What comes to mind when considering a lack of commitment and interest that, in most cases, leads to a dropped membership in an individual's association? As an association executive, do you blame yourself? Or, is the blame elsewhere, perhaps socioeconomic factors that influence such an individual's decision? The truth lies in many instances, but here's the kicker: it can be combated with technology.
In the majority of cases, software plays a vital role in the success of a company. Behind every great professional are tools and resources that contribute towards his or her success. An executive must make sure he or she is fully utilizing every resource available, especially technology. There are many software applications that advertise efficiency, unified strategy, all atop complete functionality, but ask yourself: Are you falling for marketing gimmicks? Or, are you really paying for elements that are critical to your association's success?
Let's talk contact management. As soon as an individual to applies or signs up for a membership, you're given crucial data. This data represents aspects synonymous with retention and loyalty. It also represents a minute demographic segment under which you've just proven success.
Every association deals with managing efficiencies, it's the quintessential method of conducting a legitimate business routine and is one of the greatest roles technology has to play in helping associations. For instance, MemberzPlus was developed to allow the automation of key processes. Automating processes is a unique strategy that supports higher employee production. With a contact tracking system, you can create "Watchers" to watch for key events and create new contacts on the fly. Let's suppose you wanted to create a new "Welcome Member" outbound campaign every time a new member signs up online. You first build a "Welcome Member" contact type and specify the desired workflow. Then, you apply automation through the MemberzPlus MRM Suite to create a "Welcome Member" contact for 50% of new members which automatically puts them in the "marketing" workbasket. Now compare - did your "Welcome Member" campaign result in higher retention or improved member activity?
Now, let's look to the future. Some contacts, referred to as leads, hold a monetary benefit to your association. For these, you're able to populate the likelihood of winning this individual's business. If the potential customer is indicating there is a 50% chance they will choose your organization, record it! This information can be compiled into a report through the MemberzPlus MRM Suite to aid in your month-to-month forecasting.
It's always ideal to keep track of progress! Associations currently using our system, on top of the 10+ reports available for contacts, create additional Crystal reports and even choose which users have access! Ultimately, you're able to have these reports automatically emailed directly to you each morning so they are waiting in your inbox. In addition to the reports, you can also erect real-time dashboards to track daily contact progress. We've seen a number of the associations we serve use this to effectively combat retention.
Contact management is just a small facet of what an association has available through an AMS to leverage achievement. It should be noted that key components in software that contribute to an association's success can vary. Event management, subscription fulfillment, committee management, credit tracking... The list is extensive and robust! What an association executive sees fit for their organization often times holds the same parallels that many others see in the association market space. Yet, leveraging these components to prove profitability is what sets successful associations apart from the rest.
To see a demonstration of what the MemberzPlus MRM Suite can do to contribute towards your association's success, feel free to contact us!